Strategic planning for public relations / Ronald D. Smith.

By:

Smith, Ronald D, 1948-

Material type: Text

TextPublication details: New York ; London : Routledge/Taylor and Francis Group, 2009.Edition: 3rd edDescription: xix, 436 p. : ill. ; 24 cmISBN:

020389118X (ebk.)
0415994225 (pbk.)
9780203891186 (pbk.)
9780415994224 (pbk.)

Subject(s):

DDC classification:

659.2 22

LOC classification:

HM 1221 S77 2009

Online resources:

Table of contents only

Contents:

Phase one: formative research -- Step 1, analyzing the situation -- Step 2, analyzing the organization -- Step 3, analyzing the publics -- Phase two: strategy -- Step 4, establishing goals and objectives -- Step 5, formulating action and response strategies -- Step 6, developing the message strategy -- Phase three: tactics -- Step 7, selecting communication tactics -- Step 8, implementing the strategic plan -- Phase four: evaluative research -- Step 9, evaluating the strategic plan -- Appendices.

Summary: Strategic Planning for Public Relations offers college and university students a new way to deepen their understanding of public relations and other kinds of strategic communication.

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Holdings
Item type	Current library	Shelving location	Call number	Status	Date due	Barcode
Book	TUP Manila Library	General Circulation Section-GF	HM 1221 S77 2009 (Browse shelf(Opens below))	Available		P00029766

Includes bibliographical references (p. [414]-421) and index.

Strategic Planning for Public Relations offers college and university students a new way to deepen their understanding of public relations and other kinds of strategic communication.

Young Adult

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