Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.

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Material type: Text

TextPublication details: Boston : McGraw-Hill/Irwin, c2007.Edition: 8th edDescription: xvii, 813 p. : ill. ; 27 cmISBN:

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Holdings
Item type	Current library	Shelving location	Call number	Status	Date due	Barcode
Book	TUP Manila Library	General Circulation Section-GF	HF 5415.13 P38 2007 (Browse shelf(Opens below))	Available		P00029636
Book	TUP Manila Library	General Circulation Section-GF	HF 5415.13 P387 2007 (Browse shelf(Opens below))	Available		D00021578

Includes bibliographical references (p. 789-795) and indexes.

Young Adult

From the outset, we have strived to make Marketing Management: Knowledge and Skills a complete student resource for marketing management education.

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