Typographic design : form and communication / Rob Carter, Sandra Maxa, Mark Sanders, Philip B. Meggs, Ben Day.

Contributor(s):

Material type: Text

TextPublisher: Hoboken, New Jersey : Wiley, [2018]Edition: 7th editionDescription: ix, 343 pages : illustrations (some color) ; 28 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781119312567 (pbk.)

Subject(s):

Additional physical formats: Online version:: Typographic designLOC classification:

Z 246 T97 2018

Contents:

The evolution of typography -- The anatomy of typography -- Legibility -- The typographic grid -- Syntax and communication -- The typographic message -- The evolution of typographic technology -- Typography in time and motion -- Case studies in typographic design -- Typographic design education -- Typographic design process -- Type specimens.

Summary: "This book is the definitive reference for graphic designers, providing a comprehensive introduction to the visual word. Done well, type can communicate so much more than the words themselves; in fact, the written words and the "real" message can be at odds. Typography design determines how you feel about a message, the associations you make, and ultimately, the overall success of the piece. Typography design extends from the page to the screen, and is a critical element of almost any graphic design project. This book provides essential guidance on everything related to type: from letterforms and negative space, to messaging, processes, and history, aspiring designers will find great utility in mastering these critical concepts"-- Provided by publisher.

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Holdings
Item type	Current library	Shelving location	Call number	Copy number	Status	Date due	Barcode
Book	TUP Manila Library	General Circulation Section-GF	Z 246 T97 2018 (Browse shelf(Opens below))	c.1	Available		P00031195
Book	TUP Manila Library	General Circulation Section-GF	Z 246 T97 2018 (Browse shelf(Opens below))	c.2	Available		P00032648

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Includes bibliographical references and index.

"This book is the definitive reference for graphic designers, providing a comprehensive introduction to the visual word. Done well, type can communicate so much more than the words themselves; in fact, the written words and the "real" message can be at odds. Typography design determines how you feel about a message, the associations you make, and ultimately, the overall success of the piece. Typography design extends from the page to the screen, and is a critical element of almost any graphic design project. This book provides essential guidance on everything related to type: from letterforms and negative space, to messaging, processes, and history, aspiring designers will find great utility in mastering these critical concepts"-- Provided by publisher.

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