Essentials of contemporary advertising / William F. Arens, David H. Schaefer.

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TextPublication details: Boston : McGraw-Hill Irwin, c2007.Description: xxviii, 558 p. : ill. (chiefly col.), map ; 28 cmISBN:

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Holdings
Item type	Current library	Shelving location	Call number	Status	Date due	Barcode
Book	TUP Manila Library	General Circulation Section-GF	HF 5821 A74 2007 (Browse shelf(Opens below))	Available		P00029296

Includes bibliographical references (p. 506-521) and indexes.

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