Inside art direction : interviews and case studies / Steven Brower.

By:

Brower, Steven

Material type: Text

TextPublisher: London ; New York : Fairchild Books, an imprint of Bloomsbury Publishing Plc, 2015Description: 232 pages : illustrations (some color) ; 27 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781472569103 (paperback)
9781474255356 (epub)
9781472569110 (epdf)

Subject(s):

LOC classification:

NC 1001 B76 2016

Contents:

Machine generated contents note: -- IntroductionAdventures in Publication DesignA Brief History of Art DirectionThe Life of the Art DirectorAdvertising, Branding and PackagingNewspapers and MagazinesBook PublishingMusic, Film and TheatreCollaborations and ConversationsArt Direction Assignments GlossaryBibliographyIndex.

Summary: "For many design students, the expectation is that they will one day reach the top of the ladder within a design studio or corporation and become an art director. But what does this mean and how does a design student get there? What does an art director do? How is it different from being a designer? How does one lead and inspire a team, work with freelance designers, illustrators and photographers? How do they sell this work to editors, department heads and clients? Becoming a Successful Art Director answers all these questions for design students and professionals alike. It is at once an illustrated art book, a handbook on how to be creative in this exciting work environment, and a guide to what to expect on entering the workplace. Giving practical, hands-on advice for both beginning and advanced students, It will provide a clear picture for graphic design and illustration students of how to work with art directors and the range of industries where an art director might be employed"--

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Book	TUP Manila Library	NFIC	General Circulation Section-GF	NC 1001 B76 2016 (Browse shelf(Opens below))	c.1.	Available		P00032618

Includes bibliographical references and index.

"For many design students, the expectation is that they will one day reach the top of the ladder within a design studio or corporation and become an art director. But what does this mean and how does a design student get there? What does an art director do? How is it different from being a designer? How does one lead and inspire a team, work with freelance designers, illustrators and photographers? How do they sell this work to editors, department heads and clients? Becoming a Successful Art Director answers all these questions for design students and professionals alike. It is at once an illustrated art book, a handbook on how to be creative in this exciting work environment, and a guide to what to expect on entering the workplace. Giving practical, hands-on advice for both beginning and advanced students, It will provide a clear picture for graphic design and illustration students of how to work with art directors and the range of industries where an art director might be employed"--

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