The essentials of digital marketing / Kathryn Waite and Rodrigo Perez-Vega.
Material type:
TextPublisher: Oxford : Goodfellow Publishers, Limited, ©2018Description: x, 234 pages : illustrations ; 25 cmContent type: - text
- unmediated
- volume
- 9781911396024
- HF 5415.1265 W35 2018
Contents:
Digital marketing mix -- Digital technology adoption - Customer experience design -- Digital service quality -- Online consumer engagement -- Crowdsourcing and crowdfunding -- Digital Content planning -- Metrics and analytics -- Social media metrics and analytics -- The digital marketing skills gap -- Developing an online profile.
| Item type | Current library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
Book
|
TUP Manila Library | NFIC | General Circulation Section-GF | HF 5415.1265 W35 2018 (Browse shelf(Opens below)) | c.1 | Available | P00031965 |
Includes bibliographies and index.
Digital marketing mix -- Digital technology adoption - Customer experience design -- Digital service quality -- Online consumer engagement -- Crowdsourcing and crowdfunding -- Digital Content planning -- Metrics and analytics -- Social media metrics and analytics -- The digital marketing skills gap -- Developing an online profile.
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