Management policy and strategy : text, readings, and cases / George A. Steiner, John B. Miner, Edmund R. Gray.
Material type:
TextPublication details: New York : Macmillan ; London : Collier Macmillan, c1982.Edition: 2nd edDescription: xiii, 1153 p. : ill. ; 24 cmISBN: - 0024168009
- 658.4 19
- HD31 .M2933 1982
| Item type | Current library | Shelving location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Book
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TUP Manila Library | General Circulation Section-GF | HD31 S73 1982 (Browse shelf(Opens below)) | Available | D00023146 |
Includes indexes.
Text portion issued also separately with minor alterations as: Management policy and strategy / George A. Steiner, John B. Miner, Edmund R. Gray.
Bibliography: p. 1108-1133.
Discussions with many instructors of policy courses, together with an examination of the books used, reveals the development of some significant new trends and needs in policy courses: a focus on top management and the total organization rather than on functional areas; stress on strategic management in contrast with operational management; the use of top management strategy as a new integrating concept of analysis; the introduction into classroom discussion of basic research on the identification, evaluation, and implementation of strategy; expansion of analysis beyond the business sector.
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