Advertising and integrated brand promotion / Thomas Clayton O'Guinn, Professor of Marketing, Research Fellow, Center for Brand and Product Management, University of Wisconsin--Madison, Chris T. Allen, Arthur Beerman Professor of Marketing, University of Cincinnati, Angeline Close Scheinbaum, Associate Professor, University of Texas at Austin, Texas Advertising and Public Relations, Richard J. Semenik, Professor Emeritus of Marketing, Montana State University.
Material type:
TextPublisher: Australia ; Boston, MA, USA : Cengage, [2019]Publisher: ©2019Edition: Eighth editionDescription: xxiii, 425 pages : color illustrations ; 28 cmContent type: - text
- unmediated
- volume
- 1337110213
- 9781337110211
- HF 5821 A38 2019
Contents:
Advertising and integretrated brand promotion in business and society -- Analyzing the environment for advertising and integrated brand promotion -- The creative process -- The media process -- Integrated brand promotion.
| Item type | Current library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
Book
|
TUP Manila Library | NFIC | General Circulation Section-GF | HF 5821 A38 2019 (Browse shelf(Opens below)) | c.1. | Available | P00031610 |
Includes bibliographical references and index.
Advertising and integretrated brand promotion in business and society -- Analyzing the environment for advertising and integrated brand promotion -- The creative process -- The media process -- Integrated brand promotion.
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