Fundamentals of business marketing education : a guide for university-level faculty and policymakers / J. David Lichtenthal, editor.

Contributor(s):

Lichtenthal, David

Material type: Text

TextPublication details: New York : Best Business Books, c2004.Description: xviii, 298 p. ; 23 cmISBN:

0789001217 (case : alk. paper)
0789001322 (soft : alk. paper)

Uniform titles:

Journal of business-to-business.

Subject(s):

DDC classification:

658.8/0071/1 22

LOC classification:

HF5415.1263 .F857 2004

Online resources:

Table of contents

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	TUP Manila Library		Available

"This book is a compilation of articles that appeared previously in the Journal of business-to-business marketing, 5(1/2) (1998): 1-164 and 9(4) (2002): 27-126, published by the Haworth Press, Inc."

Includes bibliographical references and index.

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