Visual research : an introduction to research methods in graphic design / Ian Noble and Russell Bestley.

By:

Noble, Ian [author.]

Contributor(s):

Bestley, Russel [author.]

Material type: Text

TextPublisher: London ; New York : Fairchild Books, an imprint of Bloomsbury Publishing PIc, [2016]Edition: Third editionDescription: 226 pages ; 27 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781474232906 (paperback)

Subject(s):

LOC classification:

NC 997 N63 2018

Online resources:

Cover image

Summary: "Packed with more than 200 colour illustrations, Visual Research explores a range of research methods that can be used by graphic designers and visual communicators in the development of clear and purposeful design solutions. The book introduces key terms and theories that underlie design research; examining the importance of visual grammar and design literacy, audience, communication theory and semiotics. Each chapter features case studies that demonstrate how the use of research methods can form the basis of effective visual communication and design problem solving, eschewing end product analysis for a discussion of the way research feeds into the design process. The third edition features new case studies in each chapter, updated design exercises and a new chapter on design-led tools and information design methods, in relation to both print and on-screen design"--

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Holdings
Item type	Current library	Shelving location	Call number	Copy number	Status	Date due	Barcode
Book	TUP Manila Library	New Acquisitions-Ground floor	NC 997 N63 2018 (Browse shelf(Opens below))	c.1	Available		P00032654

Includes bibliographical references (page 218) and index.

"Packed with more than 200 colour illustrations, Visual Research explores a range of research methods that can be used by graphic designers and visual communicators in the development of clear and purposeful design solutions. The book introduces key terms and theories that underlie design research; examining the importance of visual grammar and design literacy, audience, communication theory and semiotics. Each chapter features case studies that demonstrate how the use of research methods can form the basis of effective visual communication and design problem solving, eschewing end product analysis for a discussion of the way research feeds into the design process. The third edition features new case studies in each chapter, updated design exercises and a new chapter on design-led tools and information design methods, in relation to both print and on-screen design"--

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