Contemporary issues in digital marketing / [edited by] Outi Niininen.

Contributor(s):

Niininen, Outi [editor.]

Material type: Text

TextPublisher: Abingdon, Oxon ; New York, NY : Routledge, 2022Description: x, 188 pages : illustrations (black and white) ; 26 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781000488494
9781003093909

Subject(s):

Additional physical formats: Print version:: Contemporary issues in digital marketingDDC classification:

658.8/72 23

LOC classification:

HF 5415.1265 C66 2022

Summary: "This book presents a comprehensive overview of the key topics, best practices, future opportunities and challenges in the Digital Marketing discourse. With contributions from world-renowned experts, the book covers: Big Data, Artificial Intelligence and Analytics in Digital Marketing ; Emerging technologies and how they can enhance User Experience How 'digital' is changing servicescapes ; Issues surrounding ethics and privacy Current and future issues surrounding Social Media ; Key considerations for the future of Digital Marketing ; Case studies and examples from real-life organizations Unique in its rigorous, research-driven and accessible approach to the subject of Digital Marketing, this text is valuable supplementary reading for advanced undergraduate and postgraduate students studying Digital and Social Media Marketing, Customer Experience Management, Digital Analytics and Digital Transformation"-- Provided by publisher.

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Holdings
Item type	Current library	Shelving location	Call number	Status	Date due	Barcode
Book	TUP Manila Library	Graduate Program Section-2F	GS HF 5415.1265 C66 2022 (Browse shelf(Opens below))	Available		P00034023

Includes bibliographical references and index.

"This book presents a comprehensive overview of the key topics, best practices, future opportunities and challenges in the Digital Marketing discourse. With contributions from world-renowned experts, the book covers: Big Data, Artificial Intelligence and Analytics in Digital Marketing ; Emerging technologies and how they can enhance User Experience How 'digital' is changing servicescapes ; Issues surrounding ethics and privacy Current and future issues surrounding Social Media ; Key considerations for the future of Digital Marketing ; Case studies and examples from real-life organizations Unique in its rigorous, research-driven and accessible approach to the subject of Digital Marketing, this text is valuable supplementary reading for advanced undergraduate and postgraduate students studying Digital and Social Media Marketing, Customer Experience Management, Digital Analytics and Digital Transformation"-- Provided by publisher.

Description based on print version record and CIP data provided by publisher.

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