Strategic management of technological innovation / Melissa A. Schilling (Author)

By:

Schilling, Melissa A

Material type: Text

TextNew York, NY : McGraw Hill LLC, c2023Edition: Seventh edition. International student editionDescription: xvii, 349 pages : illustrations ; 23 cmContent type:

Media type:

Carrier type:

ISBN:

97871265073350

Subject(s):

LOC classification:

HD 45 S35 2023

Contents:

Chapter 1: IntroductionPART ONE: Industry Dynamics of Technological InnovationChapter 2: Sources of InnovationChapter 3: Types and Patterns of InnovationChapter 4: Standards Battles, Modularity, and Platform CompetitionChapter 5: Timing of EntryPART TWO: Formulating Technological Innovation StrategyChapter 6: Defining the Organization’s Strategic DirectionChapter 7: Choosing Innovation ProjectsChapter 8: Collaboration StrategiesChapter 9: Protecting InnovationPART THREE: Implementing Technological Innovation StrategyChapter 10: Organizing for Innovation Chapter 11: Managing the New Product Development ProcessChapter 12: Managing New Product Development TeamsChapter 13: Crafting a Deployment Strategy

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Holdings
Item type	Current library	Shelving location	Call number	Status	Date due	Barcode
Book	TUP Manila Library	General Circulation Section-GF	HD 45 S35 2023 (Browse shelf(Opens below))	Available		P00034000

Includes bibliography and index

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