Digital Marketing: Strategy, implementation and practice / Dave Chaffey, Fiona Ellis Chadwick.

By:

Chaffey, Dave, 1963- [author.]

Contributor(s):

Chadwick, Fiona [author.]

Material type: Text

TextPublisher: Hoboken, NJ : Pearson, [2022]Edition: Eighth EditionDescription: xxv, 534 pages : illustrations (colour) ; 27 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781292400969

Subject(s):

LOC classification:

HF 5415.1265 C43 2022

Summary: "Digital marketing has transformed how businesses and other organisations communicate with their audiences. Consumers now have access to a much wider choice of entertainment, products, services and prices from different suppliers and a more convenient way to select and purchase items. Organisations have the opportunity to expand into new markets, offer new services, interact with audiences in new ways and compete on a more equal footing with larger businesses. Marketers working within these organisations have the opportunity to develop new skills and to integrate these new tools to improve the competitiveness of the company"-- Provided by publisher.

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Holdings
Item type	Current library	Shelving location	Call number	Status	Date due	Barcode
Book	TUP Manila Library	Graduate Program Section-2F	GS HF 5415.1265 C43 2022 (Browse shelf(Opens below))	Available		P00033953

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Previous	GS HF 5415.15 P76 2017 Product management /	GS HF 5415.32 C66 2022 Consumer behaviour : applications in marketing/	GS HF 5415.124 H35 2022 Essentials of marketing analytics /	GS HF 5415.1265 C43 2022 Digital Marketing: Strategy, implementation and practice /	GS HF 5415.1265 C66 2022 Contemporary issues in digital marketing /	GS HF 5415.1265 H36 2022 Digital marketing : strategic planning & integration/	GS HF 5548.8 K67 1991 The human side of organizations /	Next

Includes bibliographical references and index.

"Digital marketing has transformed how businesses and other organisations communicate with their audiences. Consumers now have access to a much wider choice of entertainment, products, services and prices from different suppliers and a more convenient way to select and purchase items. Organisations have the opportunity to expand into new markets, offer new services, interact with audiences in new ways and compete on a more equal footing with larger businesses. Marketers working within these organisations have the opportunity to develop new skills and to integrate these new tools to improve the competitiveness of the company"-- Provided by publisher.

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