Marketing management / Greg W. Marshall and Mark W. Johnston

By:

Marshall, Greg W [author.]

Contributor(s):

Johnston, Mark W [author.]

Material type: Text

TextPublisher: New York : McGraw-Hill Education, 2023Edition: Fourth edition International editionDescription: 1 volume (various paging) : color illustrations ; 28 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781260598230
1260598233

Subject(s):

LOC classification:

HF 5415.13 M37 2023

Contents:

Chapter 1: Marketing in Today’s Business MilieuChapter 2: Marketing Foundations: Global, Ethical,SustainableChapter 3: Elements of Marketing Strategy, Planning, andCompetitionChapter 4: Market Research EssentialsChapter 5: CRM, Big Data, and Marketing AnalyticsChapter 6: Understand Consumer and Business MarketsChapter 7: Segmentation, Target Marketing, and PositioningChapter 8: Product Strategy and New Product DevelopmentChapter 9: Build the BrandChapter 10: Service as the Core OfferingChapter 11: Manage Pricing DecisionsChapter 12: Manage Marketing Channels, Logistics, and SupplyChainChapter 13: Promotion Essentials: Digital and Social MediaMarketingChapter 14: Promotion Essentials: Legacy Approaches andPersonal Selling

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Holdings
Item type	Current library	Shelving location	Call number	Status	Date due	Barcode
Book	TUP Manila Library	General Circulation Section-GF	HF 5415.13 M37 2023 (Browse shelf(Opens below))	Available		P00034118

Includes bibliographical references and index.

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