Strategic communications : for PR, social media and marketing / authored and edited by 3G E-Learning.

By:

3G E-Learning

Material type: Text

TextNew York: 3G E-Learning, c2022Description: xiv, 350 pages : color illustrations ; 26 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781984658395

Subject(s):

LOC classification:

HF 5415.1265 T47 2022

Contents:

Social Media and Advertising -- Public Relations -- Ethics in Advertising -- Listening-Developing Research, Discovering data and Applying -- Strategic Design-Developing a Data-informed Social Media --Implementation and Monitoring: Conversation and Interaction -- Evaluation Showcasing Success and Growth Opportunities.

Summary: "Putting a communication strategy into place allows employees to refer to a standardized plan to interact with managers, colleagues and clients. A communication strategy ensures that everyone involved has adequate information to communicate about it, maintaining consistency in the workplace and preventing any ambiguity. PR and social media are based on communication but social media, with its real-time messaging, amplifies the message, allowing PR to be stronger and more impactful. Content published via news releases, emails, and other PR related means can live longer, spread faster and reach further with the help of social media. Communication plays a vital role in effective public relations. It is very important to communicate between both parties so that both organizations are on the same page. The organization that is doing the PR must understand exactly what it is their other party wants for exposure." --Back cover

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Holdings
Item type	Current library	Shelving location	Call number	Status	Date due	Barcode
Book	TUP Manila Library	General Circulation Section-GF	HF 5415.1265 T47 2022 (Browse shelf(Opens below))	Available		P00034049

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Previous								Next
Previous	HF 5415.1265 H36 2019 Digital marketing : strategic planning & integration /	HF 5415.1265 H36 2022 The digital marketing planner : your step-by-step guide /	HF 5415.1265 S63 2023 Social media marketing : a strategic approach /	HF 5415.1265 T47 2022 Strategic communications : for PR, social media and marketing /	HF 5415.1265 W35 2018 The essentials of digital marketing /	HF 5415.13 C73 2022 Marketing for entrepreneurs : concepts and applications for new ventures/	HF 5415.13 G85 1982 Marketing management : strategies and programs /	Next

Includes access code to enrich learning experience with interactive e-lectures, quiz, videos and much more.

Includes bibliographical references and index.

"Putting a communication strategy into place allows employees to refer to a standardized plan to interact with managers, colleagues and clients. A communication strategy ensures that everyone involved has adequate information to communicate about it, maintaining consistency in the workplace and preventing any ambiguity. PR and social media are based on communication but social media, with its real-time messaging, amplifies the message, allowing PR to be stronger and more impactful. Content published via news releases, emails, and other PR related means can live longer, spread faster and reach further with the help of social media. Communication plays a vital role in effective public relations. It is very important to communicate between both parties so that both organizations are on the same page. The organization that is doing the PR must understand exactly what it is their other party wants for exposure." --Back cover

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