Global strategy / Mike Peng.

By:

Peng, Mike W, 1968- [author.]

Material type: Text

TextPublisher: Australia ; Cengage, [2022]Edition: Fifth editionDescription: xx, 460 pages : illustrations (color) ; 28 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9780357512364
0357512367

Subject(s):

LOC classification:

GS HD 2755.5 P46 2022

Contents:

Foundations of global strategy. Strategizing around the globe ; Managing industry competition ; Leveraging resources and capabilities ; Emphasizing institutions, cultures, and ethics Business-level strategies. Growing and internationalizing the entrepreneurial firm ; Entering foreign markets ; Making strategic alliances and networks work ; Managing competitive dynamics Corporate-level strategies. Diversifying and managing acquisitions globally ; Strategizing, structuring, and innovating around the world ; Governing the corporation globally ; Strategizing on corporate social responsibility Integrative cases

Summary: "The world's best-selling global business trategy textbook, Peng's Global strategy 5E draws on the lastest research and integrates three leading views while providing innovative, comprehensive coverage." Publisher description

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Holdings
Item type	Current library	Shelving location	Call number	Status	Date due	Barcode
Book	TUP Manila Library	Graduate Program Section-2F	GS HD 2755.5 P46 2022 (Browse shelf(Opens below))	Available		P00034123

Actually published Boston, MA.

Previous edition: Boston: Cengage Learning, 2016.

Includes bibliographical references and index.

Foundations of global strategy. Strategizing around the globe ; Managing industry competition ; Leveraging resources and capabilities ; Emphasizing institutions, cultures, and ethics
Business-level strategies. Growing and internationalizing the entrepreneurial firm ; Entering foreign markets ; Making strategic alliances and networks work ; Managing competitive dynamics
Corporate-level strategies. Diversifying and managing acquisitions globally ; Strategizing, structuring, and innovating around the world ; Governing the corporation globally ; Strategizing on corporate social responsibility
Integrative cases

"The world's best-selling global business trategy textbook, Peng's Global strategy 5E draws on the lastest research and integrates three leading views while providing innovative, comprehensive coverage." Publisher description

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