Fairy user: a concept proposal for a role playing game (RPG) as an innovative platform for counter misinformation for Filipino teens and young adults / Cari Dwen Y. Kosca, Joshua U. Imballa, Rustee Klein R. Dela Peña,

Bachelor's thesis

College of Architecture and Fine Arts .-- Bachelor of Fine Arts major in Advertising: Technological University of the Philippines, 2023.

Includes bibliographic references and index.

The study aims to propose a game concept as an innovative platform to counter and raise
awareness about misinformation for Filipino teens and young adults. This study promotes an
educational and entertaining approach to explore the dangers of social media misinformation, and
how to counter it by educating people about fact-checking skills and techniques through an
integration of a role-playing game (RPG).
To conduct an ad campaign for a game concept, the researchers opted in story telling
strategies, like animations and character backgrounds. Furthermore, research content and game design,
are done through consultations from professionals according to their field of expertise such as
journalist, vlogger, psychologist and game designer. Wherein, data gathered from the journalist
suggests to use triangulation method and fact checking techniques to counter misinformation;
Meanwhile, to avoid bias, the researchers interviewed a vlogger since according to Pulse Asia, vloggers
are the most accused in spreading misinformation. Moreover, in able to understand the psychology
and behavior of the research target audience (teens and young adults), the researchers rely on a
psychologist to seek professional input. And lastly, the game concept was reviewed by a game
developer and give inputs about game future game development.
In addition, after conducting the ad campaign of the game concept, the researchers found out
that the campaign is mostly effective in its prompt trivia about misinformation, and the game demo
animation, these specific materials helped to change and improve the perception of target audience in
social media misinformation awareness.