Neon island: empowering women through fashion Metro Manila/ Rica Mae M. Arellano, Alyssa E. Banes, Jhon Kenneth M. Macalalad, Camille Joy A. Olazo, and Ma. Angelica C. Ramos .--

Bachelor's thesis

College of Architecture and Fine Arts .-- Bachelor of Fine Arts major in Advertising: Technological University of the Philippines, 2019.

Includes bibliographic references and index.

Whether in the old or modern days, fashion will always be an important
norm in the Philippines. Hence, women empowerment is integral to fashion. An
individual often engages elements of this advocacy in order to empower
themselves through self-confidence brought by clothing. This study was
conducted to develop brand awareness for the clothing brand Neon Island, likewise to advocate women empowerment in all aspects as one of its key
advancements in the fashion industry. In the process of this study, various
activities were performed for a comprehensive and effective content, such as
gathering of information about the brand through rigorous research where it was
discovered that the main problem of the brand is its limited resources as an online
store with small amount of stocks for purchases. Consequently, a survey was
generated to gather data in the vicinity of Metro Manila where it was found that
few people were aware about the brand Neon Island and large number of people
were undoubtedly engaged with the idea of women empowerment but still lack
active involvement in actual activities that advocate women rights similarly with
those who want to be involved but cannot find a way to join organizations. However, the researchers proposed various solutions for the said predicaments. Advertisements in diverse categories were made for the upsurge of brand
awareness namely, posters, online commercials, billboards, magazine pages. In
addition with this, a plan for an actual store for Neon Island was presented as one
of the key solutions for the cognizance of the brand. Accordingly, these
advertisements conceptualized the idea of stroking Neon Island as one of few

brands who advocate women empowerment in the world of fashion wherein this
study tackled a wide range of issues women face because of clothing especially in
the modern days. Thus, individuals now can discern Neon Island as a way to be
involved in activities that strive to advocate women empowerment. Above all, this
research became an effective medium to create brand awareness for Neon Island
and more importantly, to introduce Neon Island as a representation of women all
over the Philippines and to empower them through fashion.