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Chatgpt To Strategic Management: A Student’s Perception Of Emerging Trends/ Sunshine A. Cerda, Renalyn O. Fernandez, Kristine Joy T. Fule, Chinnie Grace L. Macabale, Ronalyn S. Macuja and Justin R. Tubig.--

By: Contributor(s): Material type: TextTextPublication details: Technological University Of The Philippines, Manila. 2025Description: x, 101 pages. 29 cmContent type:
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  • BTH HD 28 C47 2025
Dissertation note: College of Liberal Arts.-- Bachelor Of Science In Business Administration Major In Industrial Management: Technological University Of The Philippines, Manila. 2025 Summary: This study explores the perception of CLA students from the Technological University of the Philippines (TUP)-Manila regarding the use of ChatGPT in strategic management coursework. It addresses the limited understanding of its advanced functionalities and the lack of an interdisciplinary approach for its integration into strategic management education, guided by the PFCSC Framework. The study employs a quantitative approach, using frequency and percentage distribution, weighted mean, and analysis of variance (ANOVA) for data analysis. Survey questionnaires were administered to gather data, focusing on respondents' demographic profiles—age, course, and year level—and their perceptions of ChatGPT in terms of ease of use, accuracy, reliability, analytical capabilities, skill enhancement, and effectiveness as a strategic management tool. Findings reveal that students generally perceive ChatGPT as a valuable and user-friendly tool for enhancing strategic management education. While respondents agree on its ease of use, reliability, and analytical strengths, they note its limitations in providing advanced strategic insights and integrating with sophisticated frameworks. The study also shows significant differences in perceptions based on age, but no notable differences based on course or year level. The PFCSC Framework is recommended to address these gaps, emphasizing policy formulation, faculty training, classroom integration, skills literacy and skill development and continuous evaluation and feedback analysis. This highlights that student should not be deprived of using artificial intelligence (AI) to enhance their learning experiences, but faculty members must establish clear boundaries anchored on ethical considerations when integrating it into delivering quality education (Mojica, 2023). Keywords: ChatGPT, Strategic Management, AI, Classroom Integration, Policy Formulation, Students Perception
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Item type Current library Shelving location Call number Copy number Status Date due Barcode
Bachelor's Thesis CLA Bachelor's Thesis CLA TUP Manila Library Thesis Section-2nd floor BTH HD 28 C47 2025 (Browse shelf(Opens below)) c.1. Not for loan BTH0005863

Bachelor's thesis

College of Liberal Arts.-- Bachelor Of Science In Business Administration Major In Industrial Management:
Technological University Of The Philippines, Manila. 2025

Includes bibliographic references and index.

This study explores the perception of CLA students from the Technological University of
the Philippines (TUP)-Manila regarding the use of ChatGPT in strategic management
coursework. It addresses the limited understanding of its advanced functionalities and the
lack of an interdisciplinary approach for its integration into strategic management
education, guided by the PFCSC Framework. The study employs a quantitative approach,
using frequency and percentage distribution, weighted mean, and analysis of variance
(ANOVA) for data analysis. Survey questionnaires were administered to gather data,
focusing on respondents' demographic profiles—age, course, and year level—and their
perceptions of ChatGPT in terms of ease of use, accuracy, reliability, analytical capabilities,
skill enhancement, and effectiveness as a strategic management tool. Findings reveal that
students generally perceive ChatGPT as a valuable and user-friendly tool for enhancing
strategic management education. While respondents agree on its ease of use, reliability, and
analytical strengths, they note its limitations in providing advanced strategic insights and
integrating with sophisticated frameworks. The study also shows significant differences in
perceptions based on age, but no notable differences based on course or year level. The
PFCSC Framework is recommended to address these gaps, emphasizing policy
formulation, faculty training, classroom integration, skills literacy and skill development
and continuous evaluation and feedback analysis. This highlights that student should not
be deprived of using artificial intelligence (AI) to enhance their learning experiences, but
faculty members must establish clear boundaries anchored on ethical considerations when
integrating it into delivering quality education (Mojica, 2023).

Keywords: ChatGPT, Strategic Management, AI, Classroom Integration, Policy
Formulation, Students Perception

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