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SIOMOYAKI/ Bite-sized fusion of flavors.: Aileen Maxine V. Magtira, Andrea V. Quigao, Bianca Mehriel D. Perez, Emanuel L. Santarina, Jamaeca Andrei Pilapil and Sheila Marie C. Waminal.--

By: Contributor(s): Material type: TextTextPublication details: Technological University Of The Philippines, Manila. 2025Description: xii, 228 pages. 29 cmContent type:
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  • BTH HB 615  M34 2025
Dissertation note: College of Liberal Arts.-- Bachelor Of Science In Entrepreneurship: Technological University Of The Philippines, Manila. 2025 Summary: This feasibility study examines the potential success of Siomoyaki Yatai, a street food business offering a unique fusion of Chinese and Japanese flavors. Targeted at urban markets such as 18-49 years old, students, and young professionals, the company reinterprets traditional street food through three innovative and inclusive product lines. Siomoyaki Yatai’s form of organization as a partnership emphasizes sustainable operations by sourcing locally produced ingredients, adopting recyclable packaging, and minimizing waste, aligning with the eco-conscious values of its target audience. Collaborative management and digital marketing enhance efficiency and market presence, while market research confirms strong interest in its fusion concept, operational effectiveness, and regulatory compliance. The study findings underscore Siomoyaki Yatai's ability to satisfy customer preferences, ensure operational efficiency, and comply with legal standards. Five-year financial projections reveal steady revenue growth, manageable liabilities, and increasing equity, demonstrating the potential for sustainable expansion. With an innovative business model, eco-conscious practices, and a strong partnership structure, the business is well-positioned for long-term profitability and success in the competitive street food industry.
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Item type Current library Shelving location Call number Copy number Status Date due Barcode
Bachelor's Thesis CLA Bachelor's Thesis CLA TUP Manila Library Thesis Section-2nd floor BTH HB 615 M34 2025 (Browse shelf(Opens below)) c.1. Not for loan BTH0005946

Bachelor's thesis

College of Liberal Arts.-- Bachelor Of Science In Entrepreneurship:
Technological University Of The Philippines, Manila. 2025

Includes bibliographic references and index.

This feasibility study examines the potential success of Siomoyaki Yatai, a street food
business offering a unique fusion of Chinese and Japanese flavors. Targeted at urban markets such
as 18-49 years old, students, and young professionals, the company reinterprets traditional street
food through three innovative and inclusive product lines.

Siomoyaki Yatai’s form of organization as a partnership emphasizes sustainable operations
by sourcing locally produced ingredients, adopting recyclable packaging, and minimizing waste,
aligning with the eco-conscious values of its target audience. Collaborative management and
digital marketing enhance efficiency and market presence, while market research confirms strong
interest in its fusion concept, operational effectiveness, and regulatory compliance.

The study findings underscore Siomoyaki Yatai's ability to satisfy customer preferences,
ensure operational efficiency, and comply with legal standards. Five-year financial projections
reveal steady revenue growth, manageable liabilities, and increasing equity, demonstrating the
potential for sustainable expansion. With an innovative business model, eco-conscious practices,
and a strong partnership structure, the business is well-positioned for long-term profitability and
success in the competitive street food industry.

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