Analysis: The role of artificial intelligence in personalizing mcdonald’s kiosk Focusing on its impact on customer engagement and employee productivity/ Abegail Alegado, Giliane Kyle Ancheta, Caila Mae Ariola, Jeralden Badillo, Ma. Jennilyn Cacnio, Rhia Ella Concepcion, and Chantal Jarap.--

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Alegado, Abegail [author]

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TextPublication details: Manila: Technological University of the Philippines, Manila, 2025.Description: xiv, 188pages: 29cmContent type:

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BTH HD 28 A44 2025

Dissertation note: College of Liberal Arts.-- Bachelor of science in business administration major in industrial management: Technological University of the Philippines, 2025. Summary: The emergence of Artificial Intelligence (AI) is transforming the way modern businesses compete and operate. Artificial intelligence is becoming more involved in many industries, specifically in the food industry where numbers of innovation influence the production and characteristics of various products and services. This study seeks to determine the role of Artificial Intelligence McDonald’s kiosk focusing on AI personalization, customer engagement and employee productivity. The 323 number of respondents who answered the survey were McDonald's customers in Metro Manila, Philippines. In conducting the study the researchers used an online survey questionnaire through Google forms as a method to collect necessary data. The purpose of this study is to determine the benefits of AI kiosks in the food industry including its impact on customer engagement, employee productivity and identify the areas where improvements are still needed to enhance their effectiveness and adoption. As a result of the study, the researchers conclude that most of the respondents agreed that using Artificial Intelligence McDonald’s kiosk influences customer engagement and employee productivity. This provides enough evidence that AI has contributions and benefits in enhancing customer service experience and operational efficiency by providing a fast ordering process, improving order accuracy, and achieving customer satisfaction. The researcher recommends fast food chains that use kiosk machines should expand their features by creating a voice command functionality and consider expanding self service options to include mobile app integration. Businesses should create campaigns and advertisements that introduce the artificial intelligence kiosk machine to guide the future customer and entrepreneur

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Item type	Current library	Shelving location	Call number	Copy number	Status	Date due	Barcode
Bachelor's Thesis CLA	TUP Manila Library	Thesis Section-2nd floor	BTH HD 28 A44 2025 (Browse shelf(Opens below))	c.1.	Not for loan		BTH0004120

Bachelor's thesis

College of Liberal Arts.-- Bachelor of science in business administration major in industrial management: Technological University of the Philippines, 2025.

Includes bibliographic references and index.

The emergence of Artificial Intelligence (AI) is transforming the way modern
businesses compete and operate. Artificial intelligence is becoming more involved in
many industries, specifically in the food industry where numbers of innovation influence
the production and characteristics of various products and services. This study seeks to
determine the role of Artificial Intelligence McDonald’s kiosk focusing on AI
personalization, customer engagement and employee productivity. The 323 number of
respondents who answered the survey were McDonald's customers in Metro Manila,
Philippines. In conducting the study the researchers used an online survey questionnaire
through Google forms as a method to collect necessary data. The purpose of this study is
to determine the benefits of AI kiosks in the food industry including its impact on
customer engagement, employee productivity and identify the areas where
improvements are still needed to enhance their effectiveness and adoption. As a result of
the study, the researchers conclude that most of the respondents agreed that using
Artificial Intelligence McDonald’s kiosk influences customer engagement and employee
productivity. This provides enough evidence that AI has contributions and benefits in
enhancing customer service experience and operational efficiency by providing a fast
ordering process, improving order accuracy, and achieving customer satisfaction. The
researcher recommends fast food chains that use kiosk machines should expand their
features by creating a voice command functionality and consider expanding self service
options to include mobile app integration. Businesses should create campaigns and
advertisements that introduce the artificial intelligence kiosk machine to guide the future
customer and entrepreneur

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