The impact of digital (qr) quick response code menus on customer experience in selected restaurants/ Roselyn A. Corpuz, Cristina J. Cupas, Margie D. Dela Torre, Anjun King A. Mapa, Dimple KC A. Mejillano, Mark Daniel A. Puzon, and Daniella L. Si.--

By:

Corpuz, Roselyn A [author]

Contributor(s):

Material type: Text

TextDescription: xiv, 163pages: 29cmContent type:

Media type:

Carrier type:

Subject(s):

LOC classification:

BTH HD 28 C67 2025

Dissertation note: College of Liberal Arts.-- Bachelor of science in business administration major in industrial management: Technological University of the Philippines, 2025. Summary: This study evaluates the impact of quick response code menu systems within the context of digital transformation on selected restaurant, with a focus on implementing digital quick response code menu systems. This research investigated on how digital tools are used by the food-service industry today to improve the dining experience through a quantitative approach, analyzing customer feedback to determine the benefits of contactless menu and the ease of navigation in a digital environment. The survey assessed the impact of Digital Quick Response code menu involving dynamic visual engagements, real-time updates, and flexibility, intuitive customization and brand consistency, centralized control and remote management, and seamless integration and analytics insights on both employees as well as customers. The customer survey focused on multiple aspects of customer experience, including Satisfaction; Evaluation; Cognitive Effort; Retention; Behavior Intention and overall dining experience associated with the use of quick response code menus. The results showed that due to the facilities of convenience and hygiene related to contactless menus, customers regarded this as having an impact on the improvement of their experience. While the study highlights the benefits of quick response code menus, it also addresses some potential challenges, including concerns about digital literacy and reliance on technology. This research can help address how digital quick response code menus can help address how digital quick response code menus can improve customer experience, providing practitioners with practical ideas to benefit from technology in a competitive market.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Shelving location	Call number	Copy number	Status	Date due	Barcode
Bachelor's Thesis CLA	TUP Manila Library	Thesis Section-2nd floor	BTH HD 28 C67 2025 (Browse shelf(Opens below))	c.1	Not for loan		BTH0004116

Browsing TUP Manila Library shelves, Shelving location: Thesis Section-2nd floor Close shelf browser (Hides shelf browser)

Previous	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	Next
Previous	BTH HD 28 C38 2025 From laughter to customers: exploring the effectiveness of exaggerated humorous video advertisement in turning viewers into potential customers/	BTH HD 28 C47 2025 Chatgpt To Strategic Management: A Student’s Perception Of Emerging Trends/	BTH HD 28 C47 2025 Culture Shock: Assessment Of Experiences Of Generation Z In Metro Manila During First Work/	BTH HD 28 C67 2025 The impact of digital (qr) quick response code menus on customer experience in selected restaurants/	BTH HD 28 C78 2025 Influencer Vs. Celebrity: Comparing The Impact On Purchasing Behavior Of Millennials And Generation Z In Cosmetic Products/	BTH HD 28 D45 2025 Last Item Left Effectiveness Of Urgency Cues In Consumer Purchase Decision	BTH HD 28 D65 2025 Leadership Characteristics And Employee Morale Among Generation X And Millennials In The Selected Bpo Companies In Quezon City/ Accenture, Alorica, And Concetrix:	Next

Bachelor's thesis

College of Liberal Arts.-- Bachelor of science in business administration major in industrial management: Technological University of the Philippines, 2025.

Includes bibliographic references and index.

This study evaluates the impact of quick response code menu systems within the
context of digital transformation on selected restaurant, with a focus on implementing
digital quick response code menu systems. This research investigated on how digital tools
are used by the food-service industry today to improve the dining experience through a
quantitative approach, analyzing customer feedback to determine the benefits of
contactless menu and the ease of navigation in a digital environment. The survey assessed
the impact of Digital Quick Response code menu involving dynamic visual engagements,
real-time updates, and flexibility, intuitive customization and brand consistency,
centralized control and remote management, and seamless integration and analytics
insights on both employees as well as customers. The customer survey focused on
multiple aspects of customer experience, including Satisfaction; Evaluation; Cognitive
Effort; Retention; Behavior Intention and overall dining experience associated with the
use of quick response code menus. The results showed that due to the facilities of
convenience and hygiene related to contactless menus, customers regarded this as having
an impact on the improvement of their experience. While the study highlights the benefits
of quick response code menus, it also addresses some potential challenges, including
concerns about digital literacy and reliance on technology. This research can help address
how digital quick response code menus can help address how digital quick response code
menus can improve customer experience, providing practitioners with practical ideas to
benefit from technology in a competitive market.

There are no comments on this title.

to post a comment.

Click on an image to view it in the image viewer