From sea to plate: branding and advertising campaign promoting nida’s dried fish through social media ads/ Richelle Balen, and Zasherae Manalili.--

Bachelor's thesis

College Of Engineering.-- Bachelor of fine arts major in advertising: Technological University of the Philippines,
2025.

Includes bibliographic references and index.

This thesis explores the modern age in which social media plays a role in helping
businesses become separate from other brands and reach a larger audience. Creating a unique
brand identity and maintaining an active online presence are essential for businesses to succeed
in competitive markets over time. Nida's Dried Fish, a small, family business that specializes in
dried
sh products from local vendors and has been struggling with a lack of a unique brand
identity and minimal engagement in digital marketing. These di

erences limit the company's

capacity to grow its customer reach.

The purpose of this research is to develop a unique logo, a memorable tagline, and
recognizable visual branding elements for Nida's Dried Fish in order to establish a strong
brand identity. It also explores the use of content and speci

ads on social media platforms like
Facebook and Instagram to enhance a business's online visibility. Ten consumers of dried

products will be interviewed thoroughly as part of the study's mixed-methods research design,

and 100 participants will complete an online survey. The information will be used to identify
consumer preferences, buying patterns, and opinions about the brand in order to create digital
marketing strategies. The study's primary goals are to boost sales, encourage customer
engagement, and enhance brand awareness. Also to highlight the cultural significance of dried fish as a traditional food staple.