Consensual: a digital campaign for hara clinic’s app promoting consent to young couples in manila/ Kaira Ann Q. Faustino, and Eliza Marie Tajunio.--

Bachelor's thesis

College Of Architecture and Fine Arts.--
Bachelor of fine arts major in advertising: Technological University of the Philippines,
2025.

Includes bibliographic references and index.

Rooted in rising reports of gender-based violence and persistent gaps in Philippine sex
education, this study investigated whether a mobile-first, culturally attuned consent campaign
could improve young couples’ knowledge and behaviours. Partnering with Hara Clinic, a
Pasig-based sexual-health provider, the project delivered “ConSensual,” an Android
application reinforced by social-media creatives and an activation booth in Manila. The study
sought to (1) design an accessible, stigma-free learning tool on sexual consent; (2) measure
changes in awareness, attitudes, and intended practices; and (3) appraise user experience to
inform future scaling. A mixed-methods, quasi-experimental design combined
pre-/post- online surveys (n = 104) with in-depth interviews (n = 11). Descriptive statistics,
weighted means, and thematic analysis triangulated quantitative shifts and qualitative nuance.
Post-campaign awareness rose from a mean of 4.21 to 4.36 on a five-point scale; 94% of
participants reported greater confidence discussing consent; and 84% rated the app easy or very
easy to use. Informative posts, articles, and video content were most valued, while privacy,
Tagalog localization, and interactive quizzes surfaced as desired enhancements. Interviews
confirmed improved boundary negotiation yet flagged media misrepresentations and parental
silence as enduring barriers. A brief, digitally mediated intervention can meaningfully
strengthen consent literacy and dialogue among Metro Manila youth, provided content is
credible, visually engaging, and endorsed by trusted health actors. Scale distribution through
mainstream app stores, add multilingual and gamified modules, forge influencer partnerships
for wider reach, and institute monitoring with Hara Clinic to sustain updates, evaluate
behavioural outcomes, and extend services to rural settings.