Isang siglong pugon: a promotional advertising campaign to reintroduce panaderia dimas alang's historic legfacy through 3d animation storytelling/ Christian Espedido and Jericho Mendoza.--

Bachelor's thesis

College Of Architecture and Fine Arts.--
Bachelor of fine arts major in advertising: Technological University of the Philippines,
2025.

Includes bibliographic references and index.

The initiative CreOcean aims to promote the conservation of coral reefs and marine
ecosystems in the Philippines through fostering collaborative mural creation and engagement
on social media. Located in the coral triangle, the Philippines prides on some of the globe’s
most diverse marine ecosystem, but its coral reefs are threatened by pollution, overfishing, and
climate change. This initiative tackles these issues by engaging local communities in the
creation of murals that emphasize the beauty and vulnerability of coral reefs. Incorporating
marine pollutants as art materials, the mural will emphasize that conservation begins with
tackling waste pollution. To extend the project’s reach, a social media initiative will promote
murals, utilizing platforms such as Facebook and Instagram to raise awareness about ocean
preservation. As an educational tool, the campaign will include coastal cleanup, mural making,
a 3D animation. Through this strategy, the project seeks to increase awareness, engage
communities, and motivate action for marine conservation, ultimately cultivating a shared
sense of responsibility for safeguarding coral reefs and marine biodiversity. By combining
otcreativity, community engagement, and social media, CreOcean presents a distinctive,
inclusive method for conservation, bringing attention that safeguarding the ocean starts with
united, local efforts.