Nail the change: a brand refresh for gynd to promote sustainable nail services among filipino young adult consumers through meta ads/ Tracy Lean A. Lacro and Chazz B. Toca.--

Bachelor's thesis

College Of Architecture and Fine Arts.--
Bachelor of fine arts major in advertising: Technological University of the Philippines,
2025.

Includes bibliographic references and index.

GYND, also known as Get Your Nails Done, is a small and home-based nail business service,
run by a local nail artist located in Mandaluyong City, Philippines. However, GYND's current
brand identity struggles to di

erentiate itself in a competitive market, particularly in terms of
brand visuals and lack of social media presence. This study aims to explore GYND’s brand
refresh and enhance their brand visual identity, and promote sustainability in their services as
an additional brand objective with Meta Ads as part of an advertising campaign, this includes
the use of Meta Ads and the social media ad campaign in promoting GYND’s sustainable nail
services for Filipino young adult consumers aged 18-34, and the use of Ai chatbot in answering
queries. Convergent Design will be used and data collection methods, targeting 100
respondents and interviewing 10 participants. The brand refresh signi

cantly impacted the
target audience's perception and recognition of their brand identity, as this increased their
recognizability and awareness of GYND’s brand. The project helped GYND position their
brand in the nail market that practices sustainability among Filipino young adult consumers.
The utilization of Meta Ads remarkably promoted GYND's eco-friendly nail service o
erings,
resulting in a notable increase in target audience reach. Additionally, the implementation of the
AI chatbot helped streamline customer service by handling basic inquiries, thereby reducing
the workload on GYND from manually responding to potential clients.