Minaniko: rebranding of tsung kalo nuts to capture the filipino pasalubong market through augmented reality/ Anjelo Vince Ansay and Clarence Dave Y. Rocafor.--

Bachelor's thesis

College Of Architecture and Fine Arts.--
Bachelor of fine arts major in advertising: Technological University of the Philippines,
2025.

Includes bibliographic references and index.

This study looks into the rebranding of 11th House Nuts to Tsung Kalo Nuts, a
Cavite-based local snack brand from Dasmariñas, with an overarching goal of reinforcing its
brand identity to position the brand as an established Filipino snack. Augmented Reality (AR)
was included in the campaign plan as part of the campaign strategy to increase consumer
interaction and build a more interactive brand experience. With the use of AR, Tsung Kalo
Nuts aims to establish a more engaging and memorable brand experience that appeals to its
target market and evokes a sense of brotherhood through its new voice tone. The study utilizes
mixed methods in that it uses surveys and interviews to derive conclusions on how rebranding,
together with AR activation and strategic promotion, a

ected consumer perceptions and
interactions in targeting the pasalubong market. The results also seek to provide signi
cant

implications for small

rms seeking to rebrand themselves and incorporate new techniques to

stay competitive in the market.