Ligtas santoleño: an advertising campaign for the creation of barangay santolan's offline mobile application addressing disaster awareness and response/ Ma. Janine C. Castro and Andrew Clarence S. Paurillo.--

By:

Castro, Ma. Janine C [author]

Contributor(s):

Paurillo, Andrew Clarence S [author]

Material type: Text

TextPublication details: Manila: Technological University of the Philippines, 2025.Description: 433pages: 29cmContent type:

Media type:

Carrier type:

Subject(s):

LOC classification:

BTH N 85 M34 2025

Dissertation note: College Of Architecture and Fine Arts.-- Bachelor of fine arts major in advertising: Technological University of the Philippines, 2025. Summary: The research Ligtas Santoleño: An Advertising Campaign for the Creation of Barangay Santolan's Offline Mobile Application Addressing Disaster Awareness and Response explores the use of interactive digital media to promote community-based disaster preparedness in Barangay Santolan, Pasig City. Anchored in Disaster Risk Reduction and Management (DRRM) principles, the study developed and launched an offline mobile application tailored for residents, featuring emergency checklists, a preparedness calendar, Tagalog first aid guides, disaster trivia, interactive quizzes, ranks, alert guides, local maps, and contact directories. Conducted through a five-month campaign that included pre- and post-intervention surveys, a disaster preparedness seminar, and ongoing community interaction via app-based activities, the study recorded a significant improvement in disaster awareness, especially in areas with limited internet access. Survey results revealed high user satisfaction due to the app’s ease of use, localized and relevant content, and offline functionality. The booth setup and seminar also contributed to stronger community engagement and knowledge retention. Supporting existing literature on the effectiveness of mobile platforms in disaster education, the study highlights the importance of accessibility, technology integration, and cultural sensitivity, positioning Ligtas Santoleño as a replicable model for local disaster education and community empowerment.

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Item type	Current library	Shelving location	Call number	Copy number	Status	Date due	Barcode
Bachelor's Thesis CAFA	TUP Manila Library	Thesis Section-2nd floor	BTH N 85 C37 2025 (Browse shelf(Opens below))	c.1	Not for loan		BTH0005968

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Bachelor's thesis

College Of Architecture and Fine Arts.--
Bachelor of fine arts major in advertising: Technological University of the Philippines,
2025.

Includes bibliographic references and index.

The research Ligtas Santoleño: An Advertising Campaign for the Creation of
Barangay Santolan's Offline Mobile Application Addressing Disaster Awareness and Response
explores the use of interactive digital media to promote community-based disaster
preparedness in Barangay Santolan, Pasig City. Anchored in Disaster Risk Reduction and
Management (DRRM) principles, the study developed and launched an offline mobile
application tailored for residents, featuring emergency checklists, a preparedness calendar,
Tagalog first aid guides, disaster trivia, interactive quizzes, ranks, alert guides, local maps, and
contact directories. Conducted through a five-month campaign that included pre- and
post-intervention surveys, a disaster preparedness seminar, and ongoing community
interaction via app-based activities, the study recorded a significant improvement in disaster
awareness, especially in areas with limited internet access. Survey results revealed high user
satisfaction due to the app’s ease of use, localized and relevant content, and offline
functionality. The booth setup and seminar also contributed to stronger community
engagement and knowledge retention. Supporting existing literature on the effectiveness of
mobile platforms in disaster education, the study highlights the importance of accessibility,
technology integration, and cultural sensitivity, positioning Ligtas Santoleño as a replicable
model for local disaster education and community empowerment.

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