Tubong Bolinao: An Integrated Branding Initiative for the Binunguey Vendor's Association (BIVA) to Increase Relevance and Brand Exposure Bolinao, Pangasinan Karl Francis B. Caranza,

Bachelor's Thesis

College of Architecture and Fine Arts.-- Bachelor of Fine Arts: Technological University of The Philippines, 2023.

Includes bibliographic references and index.

This research presents an integrated branding initiative, titled "Tubong Bolinao"
designed to enhance the relevance and brand exposure of the Binunguey Vendors Association
in Bolinao, Pangasinan. The initiative aims to elevate the visibility and recognition of
Binunguey, a traditional delicacy that holds cultural significance in the municipality Bolinao.
By implementing a comprehensive branding strategy encompassing online and on-site
advertising campaigns, visual design, marketing and promotion, community engagement, and
digital presence, the research project aims to empower the Binunguey vendors and create a
sustainable platform for them to thrive. "TUBONG BOLINAO'' highlights the local heritage
and the origin of Binunguey, emphasizing the authentic connection to the Bolinao
community. The term "integrated branding initiative" suggests a comprehensive approach that
combines various strategies and channels to establish a cohesive brand presence. The focus on
the "Binunguey Vendors Association (BIVA)" demonstrates the specific target group involved
in the initiative. The primary goal of the research is to enhance the relevance and brand
exposure of Bolinao's Binunguey, highlighting the significance of establishing a strong brand
identity and expanding awareness and recognition for Binunguey within and beyond the
Bolinao community. The research findings reveal positive outcomes, highlighting the
effectiveness of assets such as social media posts, mascots, banners, and a captivating logo
build-up sign in promoting and enhancing the brand of Bolinao's Binunguey.