Tupig Topick: Branding and an Advertising Campaign to Promote Eya's Special Tupig in Laoac Pangasinan/ Ellsid P. Vicmudo

Bachelor's Thesis

College of Architecture and Fine Arts: Bachelor of Fine Arts.-- Technological University of The Philippines, 2024.

Includes bibliographic references and index.

This Research presents an integrated branding initiative, title “Tupig to Pick” designed to
enhance the relevance and brand exposure of the Eya’s Special Tupig Business in Laoac
Pangasinan. The initiative aims to elevate the visibility and recognition of Eya’s Special Tupig a
traditional delicacy that holds cultural significance in the municipality Laoac. By implementing a
comprehensive branding strategy encompassing online and on-site advertising campaign, visual
design, marketing and promotion, community engagement, and digital presence, the research
project aims to empower the Eya’s Special Tupig and create a sustainable platform for the thrive.
“Tupig to Pick” highlights the local heritage and the origin of Eya’s Special Tupig, emphasizing
the authenic connection to the Laoac community. The term “integrated and branding initiative
suggests a comprehensive approach the combines various strategies and channels to establish a
cohesive brand presence. The focus on the “Eya’s Special Tupig Business” demonstrates the
specific target group involved in the initiative. The primary goal of the research is to enhance the
branding and promote of Eya’s Special Tupig Laoac, highlighting the significance of establishing
a strong brand identity and expanding awareness and recognition for Eya’s Special Tupig within
and beyond the Laoac Pangasinan. The research findings reveal positive outcomes, highlighting
the effectiveness of assets such as social media post, banners, and a captivating logo build-up sign
promoting and enhancing the brand of Laoac Eya’s Special Tupig.