JJ on the Way: An Ad Campaign of Redesigned Packaging of Jungle Juice through Promotional Awareness for Endangered Animals/ Aaliyah Amor G. Gadol

Bachelor's Thesis

College of Architecture and Fine Arts: Bachelor of Fine Arts.-- Technological University of The Philippines, 2024.

Includes bibliographic references and index.

This research investigates the effectiveness of redesigned packaging in raising awareness
about endangered animals in the Philippines. The Jungle Juice product was chosen for
this campaign, targeting children and their guardians. The researchers designed new
packaging featuring colorful illustrations of endangered Philippine animals,
educational content, and a QR code linking to a website with further information,
activities, and videos.
A mixed-methods approach was employed, utilizing pre-and post-assessment surveys
with Likert scales, along with interviews with a subset of participants. The study was

conducted outside Libis Baesa Elementary School, with 50 participants for the pre-
assessment and 50 for the post-assessment. The results revealed a significant increase in

awareness of endangered animals among respondents after exposure to the redesigned
packaging. The design elements, educational content, and interactive features all
played a crucial role in capturing attention, promoting learning, and fostering a desire
to take action. The research concludes that product packaging can be a powerful
educational tool, particularly for children. By incorporating visuals, clear information,
and interactive elements, packaging can raise awareness about environmental issues
and inspire efforts to protect endangered species. The study recommends expanding
the educational content, collaborating with schools, incorporating more interactive
elements, and providing practical tips for protecting endangered animals.