Sigla ng Laro: A promotional ad campaign for local indie games from ranida games / Queenie Joy C. Manlapaz

By:

Corpuz, Khyle B [author]

Contributor(s):

Manlapaz, Queenie Joy C [author]

Material type: Text

TextPublication details: Manila: Technological University of the Philippines, 2024Description: 162pages: 29cmContent type:

Media type:

Carrier type:

Subject(s):

LOC classification:

BTH HF 5823 C67 2024

Dissertation note: College of Architecture and Fine Arts .-- Bachelor of Fine Arts Major in Advertising: Technological University of the Philippines, 2024. Summary: Sigla ng Laro, an advertising campaign for local indie games, focused on promoting and supporting Ranida Games. This Filipino indie game development studio publishes games that cater to the Filipino market. Local indie games face the problem of a lack of success and awareness that can mainly be attributed to budget and resource constraints compared to international games. Filipino game studios can also cause problems due to poor management and ineffective advertising. The study aims to understand the factors regarding the success of promoting local indie games. This would include identifying and understanding the target market and learning the difficulties Local indie games face in the industry. The study has collaborated with Ranida Games to accomplish its goals. In conclusion, the study aims to help Ranida Games promote their games and raise awareness for local indie games, which can benefit indie game studios and future game developers.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Bachelor's Thesis CAFA	TUP Manila Library	BTH HF 5823 C67 2024 (Browse shelf(Opens below))	Not for loan		BTH0006787

Bachelor's thesis

College of Architecture and Fine Arts .-- Bachelor of Fine Arts Major in Advertising: Technological University of the Philippines, 2024.

Includes bibliographic references and index.

Sigla ng Laro, an advertising campaign for local indie games, focused on promoting and supporting Ranida Games. This Filipino indie game development studio publishes games that cater to the Filipino market. Local indie games face the problem of a lack of success and awareness that can mainly be attributed to budget and resource constraints compared to international games. Filipino game studios can also cause problems due to poor management and ineffective advertising. The study aims to understand the factors regarding the success of promoting local indie games. This would include identifying and understanding the target market and learning the difficulties Local indie games face in the industry. The study has collaborated with Ranida Games to accomplish its goals. In conclusion, the study aims to help Ranida Games promote their games and raise awareness for local indie games, which can benefit indie game studios and future game developers.

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