Your thoughts matter: An ad campaign proposal for Natasha goulbourn foundation / John Michael J. Bronia, Geanne Irish A. Escano, Abegail A. Manabat, Klariss Gaye L. Paje .--

Bachelor's thesis

College of Architecture and Fine Arts ,-- Bachelor of Fin Arts major in Advertising: Technological of the Philippines, 2019.

Includes bibliographic references and index.

Over the years, there has been an evident increase of cases concerning mental health issues around the world. In the Philippines, mental health problems have also been common and is continually spreading. However, despite its prevalence, addressing mental health is still a difficult challenge due to beliefs, culture and norm bounded within a country. As this problem prevails, it is good to know that the local law makers and private groups have slowly paved ways to recognize mental health conditions as well as provide strategies and solutions in preventing such. Natasha Goulbourn Foundation is a non-profit organization which aims to promote knowledge and information about mental health and mental disorders much particularly with depression through conducting local and international lecture of a media advertisements and an ICIC (Information and Crisis Intervention Center) also known as HOPEline, a suicide prevention hotline in partnership with the Department of Health (DOH). On the contrary, stigmatization which is also considered as one of the major barriers in communicating mental health to the public, is
still pervasive and popular among Filipinos which makes it harder for advertisers to communicate the significance of mental health that eventually also prevents people from opening up and seeking professional help. The research paper sought to identify the several barriers in addressing mental health issues, appropriate strategies and approach in promoting mental health and to include a demographic and psychographic segmentation in order to strengthen and create an effective advertising materials for Natasha Goulbourn Foundation.