Advertising & IMC : principles & practice.
Material type:
TextPublisher: Harlow : Pearson, [2019]Publisher: ©2019Edition: Eleventh edition / Sandra Moriarty, Nancy Mitchell, Charles Wood, William Wells; Global editionDescription: 664 pages : illustrations (black and white, and colour) ; 28 cmContent type: - text
- still image
- unmediated
- volume
- 9781292262062
- 1292262060
- Advertising and IMC
- HF 5823 A38 2019
| Item type | Current library | Collection | Shelving location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Book
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TUP Manila Library | NFIC | General Circulation Section-GF | HF 5823 A38 2019 (Browse shelf(Opens below)) | Available | P00033789 |
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| HF 5718.22 T44 2019 Develop your presentation skills : how to inspire and inform with clarity and confidence / | HF 5718.3 M43 2019 Business communication / | HF 5821 A38 2019 Advertising and integrated brand promotion / | HF 5823 A38 2019 Advertising & IMC : principles & practice. | HF 5823 H33 2018 Advertising & promotion / | HF 5823 T47 2018 Theory, practice and techniques in advertising and sales management | HF 6146 I58 D54 2016 Digital advertising and marketing communication / |
Includes Internet access.
Includes ebook access.
Previous edition: 2015.
Includes bibliographical references and index.
1. Strategic Brand Communication 2. Advertising 3. Public Relations 4. Action and Interaction: Direct Response and Promotions 5. How Brand Communication Works 6. Strategic Research 7. Segmenting and Targeting the Audience 8. Strategic Planning 9. Creative Side 10. Promotional Writing 11. Direct Response 12. Media Basics 13. Paid Media 14. Owned, Interactive, and Earned Media 15. Media Planning and Negotiation 16. IMC Management 17. Evaluating IMC Effectiveness 18. Social Impact, Responsibility, and Ethics: Is it Right?
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