Media and communication research methods : an introduction to qualitative and quantitative approaches / Arthur Asa Berger, San Francisco State University.
Material type:
TextPublisher: Los Angeles : SAGE, [2016]Edition: Fourth EditionDescription: xvii, 417 pages : illustrations ; 23 cmContent type: - text
- unmediated
- volume
- 9781483377568 (pbk. : acidfree paper)
- P 91.3 B38 2016
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Book
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TUP Manila Library | NFIC | P 91.3 B38 2016 (Browse shelf(Opens below)) | Available | P00030412 |
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Revised edition of the author's Media and communication research methods, 2014.
Includes bibliographical references (pages 401-408) and indexes.
Preface to the fourth edition -- Acknowledgments -- Introduction -- Getting started -- What is research? -- The research process -- Methods of textual analysis -- Semiotic analysis -- Rhetorical analysis -- Ideological criticism -- Psychoanalytic criticism -- Discourse analysis -- Qualitative research methods -- Interviews -- Historical analysis -- Ethnomethodological research -- Participant observation -- Quantitative research methods -- Content analysis -- Surveys -- Experiments -- A primer on descriptive statistics -- Putting it all together -- Nineteen common thinking errors -- Writing research reports -- Glossary.
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