Social media data mining and analytics / Gabor Szabo, Gungor Polatkan, Oscar Boykin, Antonios Chalkiopoulos.

By:

Szabó, Gábor [author.]

Material type: Text

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781118824856
1118824857

Other title:

Data mining and analytics

Subject(s):

LOC classification:

HF 5415.32 S63 2019

Contents:

Users: the who of social media -- Networks: the how of social media -- Temporal processes: the when of social media -- Content: the what of social media -- Processing large datasets -- Learn, map, and recommend -- Conclusions.

Summary: "Social media is a rich source of big data, so much so that 90% of Fortune 500 companies are investing in big data initiatives to help them predict consumer behavior. Knowing the most effective ways to mine social media data can help you acquire information that generates amazing business results. Social media is unstructured, dynamic, and future-oriented. Effective, insightful data mining requires new analytical tools and techniques. Written by experts at social networking companies, Social Media Data Mining and Analytics provides a hands-on course that teaches you how to use state-of-the-art tools and sophisticated data mining techniques specifically geared to social media. It digs deeply into the mechanics of collecting and applying social media data to understand customers, define trends, and make predictions that can improve analytics for growth and sales. "--Amazon.com

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Shelving location	Call number	Status	Date due	Barcode
Book	TUP Manila Library	NFIC	General Circulation Section-GF	HF 5415.32 S63 2019 (Browse shelf(Opens below))	Available		P00033731

Browsing TUP Manila Library shelves, Shelving location: General Circulation Section-GF Close shelf browser (Hides shelf browser)

Previous								Next
Previous	HF 5415.1265 W35 2018 The essentials of digital marketing /	HF 5415.13 M37 2019 Marketing management /	HF 5415.3 C66 2018 Consumer behavior /	HF 5415.32 S63 2019 Social media data mining and analytics /	HF 5415.5 C76 2015 CRM Automation /	HF 5548.8 L36 2019 Human relations : strategies for success /	HF 5549 G73 2001 Strategic human resource management /	Next

Includes index.

"Social media is a rich source of big data, so much so that 90% of Fortune 500 companies are investing in big data initiatives to help them predict consumer behavior. Knowing the most effective ways to mine social media data can help you acquire information that generates amazing business results. Social media is unstructured, dynamic, and future-oriented. Effective, insightful data mining requires new analytical tools and techniques. Written by experts at social networking companies, Social Media Data Mining and Analytics provides a hands-on course that teaches you how to use state-of-the-art tools and sophisticated data mining techniques specifically geared to social media. It digs deeply into the mechanics of collecting and applying social media data to understand customers, define trends, and make predictions that can improve analytics for growth and sales. "--Amazon.com

There are no comments on this title.

to post a comment.