Advertising and promotion management / John R. Rossiter, Larry Percy.

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TextSeries: McGraw-Hill series in marketingPublication details: New York : McGraw-Hill, 1987.Description: xix, 647 p. : ill. ; 25 cmISBN:

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Item type	Current library	Call number	Status	Date due	Barcode
Book	TUP Manila Library		Available

Includes bibliographies and indexes.

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