Global marketing / Warren J. Keegan, Mark C. Green.

By:

Keegan, Warren J

Contributor(s):

Green, Mark C

Material type: Text

TextPublication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2008.Edition: 5th edDescription: xxiv, 643 p. : ill. ; 28 cmISBN:

9780131754348 (pbk. : alk. paper)
0131754343 (pbk. : alk. paper)

Subject(s):

Export marketing

DDC classification:

658.8/4 22

LOC classification:

HF1416 .K443 2008

Online resources:

Table of contents only

Summary: Global Marketing, Fifith Edition, build on the worldwide success of the previous editions of Principles of Global Marketing and Global Marketing.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	TUP Manila Library		Available

Global Marketing, Fifith Edition, build on the worldwide success of the previous editions of Principles of Global Marketing and Global Marketing.

Young Adult

Includes bibliographical references and indexes.

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