Marketing research : text and cases / Harper W. Boyd, Jr., Ralph Westfall, Stanley F. Stasch.

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Material type: Text

TextPublication details: Homewood, Ill. : R.D. Irwin, 1981.Edition: 5th edDescription: xiv, 693 p. : ill. ; 25 cmISBN:

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Item type	Current library	Call number	Status	Date due	Barcode
Book	TUP Manila Library		Available

Includes bibliographical references and index.

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