Marketing / Eric N. Berkowitz, Roger A. Kerin, William Rudelius.

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TextPublisher: St. Louis : Times Mirror/Mosby College Pub., 1986Description: xxv, 747 pages : illustrations (some color) ; 26 cmContent type:

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Summary: Marketing is a unique blend of individuals and organizations, needs and wants, science and art, conscious decisions and blind chance.

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Holdings
Item type	Current library	Shelving location	Call number	Status	Date due	Barcode
Book	TUP Manila Library	General Circulation Section-GF	HF 5415 B44 1986 (Browse shelf(Opens below))	Available		D00004080

Includes indexes.

Bibliography: pages 699-713.

Marketing is a unique blend of individuals and organizations, needs and wants, science and art, conscious decisions and blind chance.

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