Designing brand identity : an essential guide for the whole branding team / Alina Wheeler.

By:

Wheeler, Alina

Material type: Text

TextPublication details: Hoboken, N.J. : John Wiley & Sons, c2013.Edition: 4th edDescription: x, 326 p. : ill. ; 29 cmISBN:

1118099206 (hbk. : alk. paper)
9781118099209 (hbk. : alk. paper)

Subject(s):

LOC classification:

HD 69 B7 W44 2013

Contents:

Basics. Brand basics -- Brand ideals -- Brand elements -- Brand dynamics -- Before and after.

Best practices : case studies.

Process. Process basics -- Phase 1 : conducting research -- Phase 2 : clarifying strategy -- Phase 3 : designing identity -- Phase 4 : creating touchpoints -- Phase 5 : managing assets.

Summary: "A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices. Updated to include more than 35 percent new material. Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity"-- Provided by publisher.

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Holdings
Item type	Current library	Shelving location	Call number	Copy number	Status	Date due	Barcode
Book	TUP Manila Library	General Circulation Section-GF	HD 69 B7 W44 2013 (Browse shelf(Opens below))		Available		P00030086
Book	TUP Manila Library	General Circulation Section-GF	HD 69 B7 W44 2013 (Browse shelf(Opens below))	c.2	Available		P00030234

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Includes bibliographical references and indexes.

Basics. Brand basics -- Brand ideals -- Brand elements -- Brand dynamics -- Before and after.

Best practices : case studies.

Process. Process basics -- Phase 1 : conducting research -- Phase 2 : clarifying strategy -- Phase 3 : designing identity -- Phase 4 : creating touchpoints -- Phase 5 : managing assets.

"A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices. Updated to include more than 35 percent new material. Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity"-- Provided by publisher.

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