Design principles / Jeremy Webb.

"Featured contributors: Aleksandr Rodchenko; Angus Fraser; Angus McBean; Ansen Seale; Constantine Manos; Ernst Haas; Henri Cartier-Bresson; Libby Double-King; Martine Franck; Naoya Hatakeyama; Olivia Parker; Pascal Renoux; Steve Hart"--P. [4] of cover.

Includes bibliographical references (page [192]) and index.

1. Basic design theory : The role of the viewfinder in photography ; The use of space ; Positional decisions ; Case study 1: points of view ; The rules and when to break them ; Exercise 1: cropping -- 2. The elements of design : Line ; Shape or form ; Space ; Texture ; Case study 2: light and time ; Light ; Colour ; Exercise 2: design limitations -- 3. First design principles : Pattern ; Repetition ; Interruption ; Variety and unity ; Case study 3: depth and light ; Rhythm ; Contrast ; Exercise 3: form and structure -- 4. Depth and scale : Overcoming limitations ; Actual and illusory depth ; Scale and proportion ; Case study 4: style and setting ; The absence of scale ; Abstraction ; Exercise 4: abstract images -- 5. Movement and flow : Directional forces ; Case study 5: lines and shapes ; Containment ; Flow direction ; Exercise 5: observation -- 6. Emphasis and emotion : Point of interest ; Focus areas vs areas of de-focus ; Juxtaposition ; Case study 6: juxtaposition ; Incongruity ; Mood and emotion ; Exercise 6: themes -- 7. Putting it all together : Expressing views and visions ; Symbolism as visual shorthand ; Case study 7: the vernacular ; Creative strategies ; Exercise 7: concepts and ideas.

This book introduces readers to the use of design methodology in the creation of photographic images. In an age oversaturated with photographic imagery, this book demonstrates how design awareness can add a new level of depth to images. It guides readers through a comprehensive range of principles traditionally associated with design, including the use of line, shape, colour, space, texture, and light and demonstrates how these can be applied to photography. It introduces readers to a more considered approach that can add dynamism and impact to photography, whatever the style or genre. It discusses the application of design principles in the creation of original and impactful photography and introduces readers to a more precise and formal approach to photography that can give images a vital competitive edge. It includes activities, guides, glossaries, and resource directories that can be used by both students and educators and also features a wide range of illustrative photography from professionals, amateurs and students. Featured topics include basic design theory; the use of space; positional decisions; the elements of design; line; shape or form; space; texture; light; colour; pattern; rhythm; contrast; scale and proportion; abstraction; movement and flow; containment; emphasis and emotion; juxtaposition; incongruity; and mood and emotion.