Design thinking for visual communication / Gavin Ambrose, Paul Harris.

By:

Ambrose, Gavin

Contributor(s):

Harris, Paul, 1971-

Material type: Text

TextSeries: Basics designPublisher: London ; New York : Fairchild Books, an imprint of Bloomsbury Publishihng PIc, [2015]Edition: Second editionDescription: 192 pages : illustrations (moslty color) ; 23 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781472572714 (paperback)

Uniform titles:

Design th!nking

Subject(s):

DDC classification:

741.6 23

LOC classification:

NC 997 A83 2015

Other classification:

DES000000 | DES007000

Online resources:

Cover image

Contents:

Machine generated contents note: -- IntroductionChapter one: Stages of ThinkingThe design process; Stage one - Define; Stage two - Research; Stage three - Ideate; Stage four - Prototype; Stage five - Select; Stage six - Implement; Stage seven - Learn; Industry view: NB Studio. Chapter two: ResearchIdentifying drivers; Information gathering; Target groups; Samples and feedback; Industry view: Tanner Christensen.Chapter three: Idea GenerationBasic design directions; Questions and answers; Themes of thinking; Inspiration and references; Brainstorming; Value; Inclusion; Sketching; Industry view: Planning Unit.Chapter four: RefinementThinking in images; Thinking in signs; Appropriation; Humor; Personification; Visual metaphors; Modification; Thinking in words; Type 'faces'; Thinking in shapes; Thinking in color; Thinking in technology; Industry view: Lavernia & CienfuegosChapter five: PrototypingDeveloping designs; 'Types' of prototype; Vocabulary; What do do if you get stuck; Industry view: Second Story.Chapter six: ImplementationFormat; Materials; Finishing; Media; Scale; Series/Continuity; Industry view: Design is Play.ExercisesGlossaryIndex.

Summary: "How do you start a design project? How can you generate ideas and concepts in response to a design brief? How do other designers do it? This book will answer all these questions and more. Now in its second edition, the highly popular Design Thinking for Visual Communication identifies methods and thought processes used by designers in order to start the process that eventually leads to a finished piece of work. Step-by-step guidance for each part of the process is highlighted by real-life case studies, enabling the student to see teaching in practice. This focus on ideas and methods eschews an abstract, academic approach in favour of a useable approach to design as a problem-solving activity.The new edition now includes contributions from a broader international range of design practices and adds depth to existing case studies by looking in greater detail at some of the processes used"-- Provided by publisher.Summary: "An introductory guide to generating creative ideas and concepts for graphic designers"-- Provided by publisher.Other editions: Revision of:: Ambrose, Gavin. Design th!nking

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Shelving location	Call number	Copy number	Status	Barcode
Book	TUP Manila Library	General Circulation Section-GF	NC 997 A83 2015 (Browse shelf(Opens below))		Available	P00030468
Book	TUP Manila Library				Available
Book	TUP Manila Library		TK 145 S73 2007 (Browse shelf(Opens below))	c.1	Available	P00029621

Includes index.

"How do you start a design project? How can you generate ideas and concepts in response to a design brief? How do other designers do it? This book will answer all these questions and more. Now in its second edition, the highly popular Design Thinking for Visual Communication identifies methods and thought processes used by designers in order to start the process that eventually leads to a finished piece of work. Step-by-step guidance for each part of the process is highlighted by real-life case studies, enabling the student to see teaching in practice. This focus on ideas and methods eschews an abstract, academic approach in favour of a useable approach to design as a problem-solving activity.The new edition now includes contributions from a broader international range of design practices and adds depth to existing case studies by looking in greater detail at some of the processes used"-- Provided by publisher.

"An introductory guide to generating creative ideas and concepts for graphic designers"-- Provided by publisher.

There are no comments on this title.

to post a comment.