Alminar-Mutya, Ruby F. <br/><br/>
Fundamentals of advertising / 
Ruby F. Alminar-Mutya. 
 - Intramuros, Manila :  Unlimited Books Library Services and Publishing Inc,  c2017. 
 - iv, 216 pages :  illustrations ;  26 cm. 
<br/><br/> Includes bibliographical references. 
<br/><br/><label>ISBN: </label>9789719654797 (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing).<br/>Advertising.<br/>Marketing.<br/>Communication in marketing.<br/>Advertising--Research.
<br/><br/><label>LC Class. No.: </label>Fil. HF   / 5823 A46 2017