Hospitality strategic management : concepts and cases /
Cathy A. Enz.
- 2nd ed.
- Hoboken, N.J. : John Wiley & Sons, c2010.
- xviii, 676 p. : ill., maps ; 25 cm.
Includes bibliographical references (p. [595]-643) and index.
The goal of this book Hospitality Strategic Management, Second Edition is to provide students, hospitality professors, and practitioners with an up-to-date, thorough, and rigorous treatment of strategic management in a hospitality context.