Levy, Michael,  1950- <br/><br/>
Retailing management / 
Michael Levy, Barton A. Weitz. 
 - 8th ed. 
 - New York :  McGraw-Hill/Irwin,  c2012. 
 - xxvii, 675 p. :  ill. (some col.), col. maps ;  29 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/>Section I. The world of retailing. Introduction to the world of retailing -- Types of retailers -- Multichannel retailing -- Customer buying behavior --  -- Section II. Retailing strategy. Retail market strategy -- Financial strategy -- Retail locations -- Retail site location -- Human resource management -- Information systems and supply chain management -- Customer relationship management -- Section III. Merchandise management. Managing the merchandise planning process -- Buying merchandise -- Retail pricing -- Retail communication mix --  -- Section IV. Store management. Managing the store -- Store layout, design, and visual merchandising -- Customer service -- Appendix A. Starting your own retail business -- Appendix B. Starting a franchise business --  -- Section V. Cases. 
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<br/><br/><label>ISBN: </label>0073530026 (alk. paper) 1259010171 9780073530024 (alk. paper) 9781259010170 
<br/><br/><label>LCCN: </label>2010048858 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>015648725  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Retail trade--Management.
<br/><br/><label>LC Class. No.: </label>HF 5249  / L48 2012