Business research methods /
Donald R. Cooper, Pamela S. Schindler.
- 11th ed.
- New York : McGraw-Hill/Irwin, �2011.
- xxii, 761 pages : illustrations (chiefly color), map ; 29 cm.
- The McGraw-Hill/Irwin series in operations and decision sciences. .
- McGraw-Hill/Irwin series operations and decision sciences. .
Includes bibliographical references (pages 688-713) and indexes.
The Eleventh Edition of Business Research Methods continues to provide the most timely, richest, and most comprehensive coverage of the research experience in Business Research Methods.