Gamble, John

Essentials of strategic management : the quest for competitive advantage / John E. Gamble, Arthur A. Thompson, Jr. - 2nd ed. - New York : McGraw-Hill Irwin, c2011. - xxxi, 557 p. : col. ill. ; 26 cm.

Includes bibliographical references and indexes.

The standout features of this Second Edition of Essentials of Strategic Management are its concisely written and robust coverage of strategic management concepts and its compelling collection of cases.

007122081X (pbk.) 0078137144 (pbk. : alk. paper) 9780071220811 (pbk.) 9780078137143 (pbk. : alk. paper)

2009041929


Business planning.
Competition.
Strategic planning.
Strategic planning--Case studies.

HD30.28 / .G353 2011