Baran, Stanley J. <br/><br/>
Introduction to mass communication :  media literacy and culture / 
Stanley Baran. 
 - 6th ed. 
 - New York :  McGraw-Hill Higher Education,  c2011. 
 - xxiv, 450, [42] p. :  col. ill. :  28 cm. 
<br/><br/> While encouraging students to take more active roles as media consumers, this text gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. 
<br/><br/><label>ISBN: </label>9780073378909 (alk. paper) 
<br/><br/><label>LCCN: </label>2008045663 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media and culture.<br/>Mass media.<br/>Media literacy.
<br/><br/><label>LC Class. No.: </label>P 90   / B28 2011