Business plans for dummies /
by Paul Tiffany and Steven Peterson ; foreword by John B. Schulze.
- Foster City, CA : IDG Books, c1997.
- xxvi, 354 p. : ill. ; 23 cm.
- For dummies. .
- For dummies. .
Includes index.
Starting your business plan -- Charting the proper course -- Setting off in the right direction -- Checking out the business environment -- Taking a closer look as customers -- Dividing customers into groups -- Scoping out your competition -- Establishing your starting position -- Focusing on what you do best -- Figuring out financials -- Forecasting and budgeting -- Preparing for change -- Thinking strategically -- Managing more than one product -- Making your business plan work -- Learning from others: a sample business plan -- Ten questions to ask about your plan -- Top ten business-planning never-evers -- Ten of the best-planned organizations around.
"Are you an entrepreneur, executive, or a manager charged with creating a business plan, but don't know where to begin? Don't worry! With Business Plans For Dummies as your handy reference, you'll find quick, easy solutions to all of your planning delimmas. Equipped with tips, techniques, and expert advice, you'll develop a dynamite business plan like a pro in no time! Book jacket."--BOOK JACKET.